Wednesday, September 1, 2010

What Do People Have Against Hatchbacks?

Europeans love wagons and hatchbacks.  Americans, for some reason or another, despise them.  Why?

Auto journalists blabber endlessly that wagons are cool, we need more wagons, car companies need to sell more wagons.  It never ends.  But I can understand why Yanks don't care for station wagons.  They are perceived as a bit frumpier and more family oriented then sedans.  A BMW 5 series sedan carries more cache than a 5 series wagon.  Is that fair?  Not at all.  But I can understand that.  Besides, American would much rather drive about it the station wagon's replacement, the crossover SUV.

I'm a little more confused when it comes to hatchbacks.  Hatches are usually a derivative of a compact / entry level sedan, the type of car many young folks drive because, well, that's what they can afford.  In such cases, I'd think they'd want to buy a car that maximizes utility and practicality.  But vastly more sedans are purchased than hatches.

For example: go to Autotrader and do a search on the Toyota Corolla or VW Jetta.  Then look up their hatchback counterparts, the Toyota Matrix and VW Golf (Rabbit).  You will no doubt find hundreds more sedans than hatches.  This is despite the fact that hatches can carry bulky cargo, are often times shorter in length (thus easier to park), and, IMO, are cooler and more exclusive.

[Photo: Flickr]

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