Tuesday, September 14, 2010

US Version of Fiat 500 Unveiled

Today's a very busy day for Chrysler.  They're showing off much of their refreshed 2011 lineup, which include the minivans, the Jeep Patriot, and the Sebring (to be renamed the 200).  They also unveiled the US version of the Fiat 500, which is one of the bright spots in Chrysler's new alliance with the Italian car maker.

Considering the popularity of the Mini, expect to see quite a lot of these little buggers driving around next year.  The Fiat 500 is a tad smaller than the Mini, but more importantly, should be quite a bit cheaper.  That'll mean more of it's target audience, urban hipsters, should be able to afford it.

And thanks to it's hatchback architecture, it retains at least a modicum of practicality.  I think America's young folks are craving just this type of car, and should be quite a success for the reinvigorated Chrysler.

[Chrysler]

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