Although pickup trucks are often thought of as a purely American concept, they're surprisingly popular thoughout the world, especially in developing nations. They've found fans in all corners of the globe, from Central American coffee farmers to the Taliban. Non-US pickups all follow the same formula: medium size, four doors, small bed, rugged construction, and a diesel motor.
The new Ford Ranger is no exception, sticking to the tried-and-true formula. It's pretty sharp looking, and should be as rugged as any vehicle can be. Alas, we won't be getting it here, as Americans are simply too willing to step up to full size, gas powered F-150s and the like.
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